Friday, 13 January 2017

Jesi Max

Gen Z Shoppers Are Unique in This One Surprising Way

Gen Z—the generation younger than millennials—has lived their whole lives surrounded by technology. It's tempting to believe that teenagers today spend their entire days glued to their phones, but as Racked reports, they actually do appreciate an IRL experience when it comes to shopping. Surprising, right?

Racked detailed a massive survey that revealed illuminating data: "A new study, released by IBM and the National Retail Federation, polled over 15,000 consumers between the ages of 13 and 21 from 16 different countries, and found that despite being the first 'digitally native' generation, 67% of Gen Zers shop in-store most of the time," the site explained. Racked says mega retailers like Zara and H&M are adept at drawing young shoppers into brick-and-mortar stores—just further proof that fast fashion is as popular as ever. Head over to Racked to learn more about the fascinating findings.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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