Monday, 12 December 2016

Jesi Max

Selena Gomez is the Newest Face of Coach with $10M Deal

The singer will reportedly become the face of the American heritage brand.

After making a grand and emotional appearance at the AMAs red carpet in November, Selena Gomez has just signed a new deal that could put her in the designer’s seat at Coach. Earlier today, it was announced that Gomez would become one of the new faces of the all-American heritage brand, and that the pop star might also be trying her hand at designing some of the pieces.

Coach is known for working with big-name celebs — they have Chloë Grace Moretz fronting their fragrance, Lena Dunham serving as a muse for their 75th anniversary handbags and loyal fans including Emma Roberts and Zoë Kravitz attend every runway show.

After months (perhaps years) of marketing black magic, leather goods brand Coach has decided that the face of their sparkly new target demo (read: teens who are good at manipulating their parents into buying them expensive shit) is Selena Gomez. The star has inked a 10 million dollar deal — or, as the Daily Mail formats it, $10MILLION — that designates her as the face of the brand.

More than just a face, Selena will also be designing her own line of luxury accessories. Gomez’s own personal style has, over the past couple of years, grown significantly more refined (think less leather leggings and band t-shirts, more streamlined, monochromatic looks). Her consistent look — playfully dressed-down, youthful elegance — fits well with Coach’s new design direction, where a $695 instarsia sweater comes embroidered with a T-Rex, and the proper styling for luxury leather bags is an assortment of “Bag Charms.”

The report comes from an anonymous source, so details remain limited as to what kind of line she’ll design, or how involved she’ll be with the design teams, but this isn’t her first time partnering with an iconic brand. She has a big ad campaign tied with Louis Vuitton and is a Pantene hair spokesmodel.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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