Thursday, 8 December 2016

Jesi Max

Pantone Reveals Greenery, Color of the Year 2017

When the question of what will define 2017 comes up, the response most often includes words like “Trump” and “populism” and “division” and “anger.”

“Green” — not so much.

Yet if you believe the team at the Pantone Color Institute, which calls itself the “global color authority,” green will be everywhere in 2017. Not just any old green, of course: Pantone 15-0343, colloquially known as greenery, which is to say a “yellow-green shade that evokes the first days of spring.”

That is, the Color of the Year for 2017.

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

“We know what kind of world we are living in: one that is very stressful and very tense,“ Leatrice Eiseman, Pantone Color Institute executive director, told the New York Times. “This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.”

The design community, paintbrushes and fabric swatches at the ready, was quick with its opinions on the annual color choice.

“I am not surprised to see a bright and powerful color this year,” said Marika Meyer, a Bethesda designer. “People are craving the positivity and energy and drive we can get from color. It’s a very optimistic color.” Meyer says she sees the bold and citric Greenery not as an overall color scheme in a room but as an accessory color that looks good with blues, purples or aubergines. “It’s an easy color to interject, even with a floral. I think it indicates a sense of hopefulness.”

So don’t run out and paint your living room Greenery just yet. Although it does go nicely with Christmas trees and Grinch hats.

“It’s a bit acidic and would not be my choice for a wall color and would be unflattering with some skin tones,” says Barbara Hawthorn, an interior decorator based in McLean. “Used judiciously, it would be a happy color for an accent or to bring the outside in.”

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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