Sunday, 18 December 2016

Jesi Max

Our Visit to bebe in Edsa Shangri-La Plaza

We had an exclusive media shopping event after the bebe's Fall 2013 Collection Fashion Show. bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset- an attitude, not an age. It's true original, always defining fashion's next stride forward.

Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. Pronounced as "bee-bee" bebe was founded as a San Francisco boutique in 1976 by Manny Mashouf, the company's Chairman and Founder. The name bebe was selected because it represented the philosophy of the time ("to be or not to be"). A virtual tour of bebe at the ground floor of the Edsa Shangri-La Plaza.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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