Friday, 30 December 2016

Jesi Max

How to Make It As a Fashion Blogger: Facts, Figures, and Insider Tips

If you’ve ever considered starting your own fashion blog, you’ve probably considered the following question: How can I make blogging my full-time job, and make money in the process? Plus, how to start a fashion blog and do it correctly is a challenging task all on its own. It’s one thing to have a personal style blog—pretty much everybody and their mom (sometimes literally!) has one, since most platforms are free to start and easy to use—but it’s quite another to take that platform and make it something that nets you actual income. “Honestly, it’s not easy to make money,” said Natalie Decleve of Natty Style. “And it’s not easy to maintain. If you want to make blogging your full-time job, you [really] have to make it your full-time job.” That may sound a bit redundant, but what Decleve means is less straightforward than it sounds: In order to make your main source of income your fashion blog, you have to invest not just your passion and dedication, but also (most importantly) your time. It’s a cliché, but it’s true: success doesn’t happen overnight.



One of the most prevalent ways bloggers make money is to partner up with brands. However, in order to capture a brand’s attention, your blog must appear sleek, stylish, and reputable. In other words, your blog has to look like a brand with which other brands would want to associate themselves. In addition (and maybe more importantly), your blog has to have a proven track record of attracting readers and followers in order to even be considered a viable partner for a brand. “There’s no way you can start out as a blogger and demand anything,” Decleve said. “Brands want to link up with another strong brand, something that has a voice of its own, and can stand up beside them. If they don’t know who you are, they’re not going to work with you. So, you really do have to fake it ’til you make it. Get your blog looking professional, and then from there do the outreach.” Of course, if you’re just starting out, it’s key to start small when attempting to make connections, and understand that not every early opportunity that comes your way is going to be paid. “In the beginning, I would reach out to smaller [brands],” she said. “I knew I had more of a chance as a [new] blogger. I made sure to pitch something that would be interesting for them. Back then, I had a series called ‘Line to Love,’ where I would style and model a collection and do a feature on the brand. Now, I have brands approaching me; but at the beginning I approached them and did it for free and I’d get good exposure out of it.” So, how do you know when it’s time to start broaching the topic of getting paid for partnerships? For Decleve, it was a gradual process. “Basically, it was when I started receiving requests regularly rather than being the one to instigate,” she said.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of TheStyleClash.com, a new blog that looks at fashion from an intellectual perspective.

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