Monday, 19 December 2016

Jesi Max

Calling It: Every Celeb Will Be Wearing These Jeans in January

First came the '70s trend and then the return of the '90s, and now the decade the fashion world skipped is officially on its way back. The general consensus from the S/S 17 collection's showings throughout fashion month was that the '80s revival is set to be the biggest trend in the coming year. And celebrity-favorite denim brand Frame just released the perfect collection to complement it. Coined the Rigid Re-Release collection, the brand's description of the jeans, shorts, skirts, and jackets states, "Iconic from fit to fabric, our Rigid Re-Release collection pays homage to '80s denim." Featuring reimagined versions of some of their most popular items, every piece is constructed from 100% rigid cotton and features the light, faded wash that the '80s were known for.

(We’re big fans of the more subtle take on the acid-washed denim that was so popular during the decade.) The stiff, non-stretch fabric adds to the vintage appeal. Bloggers are already endorsing the collection, and given the acute popularity of Frame among celebrities and It girls (Gigi Hadid, Lily Aldridge, and Kate Bosworth to name a few), we expect they too will soon follow suit. Keep scrolling to see the jeans and shop our picks from the collection.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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