Monday, 7 November 2016

Jesi Max

Puma Reveals Cara Delevingne as the Face of Their Newest Campaign

Cara Delevingne, named the face of Puma's Do You campaign, the brand announced last night after posting teasers on Instagram over the past few days. The 24-year-old actress, model and activist, known for her daring style, witty humor and being unapologetically herself, is a perfect fit for the gig.

The campaign was creative directed and inspired by Puma's Fenty collaborator Rihanna, whose BadGal style and DGAF attitude make her a fitting "Do You" pioneer. Delevingne, a star whose personal motto and Instagram bio is "Embrace your weirdness," makes a fitting successor. It also doesn't hurt that she's a fan of the singer and was quick to sport her Fenty creepers.

The Suicide Squad star won't be the only face you'll see in the Puma ads. She'll be accompanied by other strong women like Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

With this campaign, Delevingne joins the likes of other cool young things who have served as the face of Puma, like RiRi herself and Kylie Jenner.

After Kanye won last year for his internet-breaking Yeezy Boost 350s — giving one of his more memorable acceptance speechesRihanna has scooped up Footwear News’ award for Shoe of the Year. She won the honor for her arguably-just-as-talked-about creepers from her Fenty x Puma line.

“In my wildest dreams, I never would have imagined an honor like ‘shoe of the year,’” Rihanna said in a press release. (Dream bigger, Rih!) “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the creeper.”

The awards ceremony, to be held on November 29, will also honor Paul Andrew, Linda Fargo, and Iris Apfel, among others — but let’s be real, everyone will probably be looking at Rihanna.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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