Monday, 7 November 2016

Jesi Max

J. Crew Shuts Down Bridal Line

Late last week the wedding and fashion world was shocked at the news that J.Crew would be discontinuing its popular bridal line. In 2004 brides were first introduced to J.Crew’s bridal line which offered simple and beautiful designs for the bride and were quickly followed with designs for the bridesmaid, groom and more.

When news hit last week that the popular clothing company would no longer be offering their bridal collection, brides and bridesmaids everywhere headed online to get their hands on the major discounts that were being offered.

In the meantime, however, there is a silver lining. All J. Crew bride and bridesmaids dresses are now up to 70 percent off, so if you're looking to shop soon, you can save quite a bit. But act fast: Racked confirmed that once the label's bridal inventory sells out, that's it. They won't be re-stocking.

At around $200 each, J.Crew bridesmaid dresses were just expensive enough to be annoying and just cheap enough that brides still felt justified forcing their friends and family to buy them. "You'll definitely be able to wear it again," brides would inevitably say, as if any bridesmaid has ever done that, whether her dress was J.Crew or not.

The blame for the decision to ax the collection rests solely on the lack of sales, which, according to Bloomberg, have been dropping for eight consecutive quarters.

As far as where J.Crew goes from here, the brand plans to “focus on what women like to wear to someone else’s wedding, versus what they would wear to their own,” a spokesperson told Bloomberg.

As for what we can expect next season — or from the upcoming dress line — J. Crew wouldn't say, only that the spring collection will boast "feminine prints, bold colors and fun florals." So the usual colorful fabulousness.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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