Sunday, 15 May 2016

Jesi Max

Apple To Kill iTunes Soon? Here Are 2 Possible Timetables

Apple is rumored to be planning to kill off iTunes music downloads entirely within two to four years in favor of Apple Music, the company’s year-old streaming music service.

According to the Digital Music News, several sources with close and active business relationships with Apple revealed that the fate of iTunes is already sealed though the timeframe of phasing it out is still under consideration. The Cupertino tech giant is considering killing iTunes in two different possible timetables. One, by ending song sales within two years, and another less-aggressive strategy that would see Apple ride out iTunes sales for the next three to four years. Though iTunes song downloads are projected to hit almost $600 million in sales in 2019, Apple is abandoning the platform because with the continued decline of downloads, the company foresees that iTunes sales will eventually sink to zero. So Apple is considering Steve Jobs’s legacy of phasing out older products, even if they are still profitable. Instead, they  will devote more time and resources to Apple Music and growing in the streaming market.

Or, Apple may also choose to ride the sinking ship for the next three to four years, but they’ll more likely “terminate” downloads entirely by 2018. Another possible outcome is that Apple may plan a gradual phase out by removing music downloads only in declining markets where Apple’s streaming services are already taking over.

“According to one source, an initial shutdown could take place in ‘tier 1’ countries like the United States, UK and leading countries in Europe and Asia, with ‘tier 2’ and ‘tier 3’ countries experiencing a staggered shutdown in subsequent years.”

Meanwhile, Business Insider revealed that there is no certainty in such a decision as the Apple music division is embroiled in internal conflict between veteran record executive and Beats co-founder Jimmy Iovine and senior vice president Eddy Cue who oversees iTunes and other online services. Iovine and other executives from Beats are pushing for Apple to “deemphasize iTunes and plow money into the on-demand streaming service that Beats built.”

The rumors, however, were recently denied by Apple representative Tom Neumayr when questioned by ReCode. He didn’t elaborate further than saying the reports were “not true”  but made it clear that he was responding to both timelines proposed in the story from Digital Music News.

While the future of iTunes is still uncertain, Apple may finally reveal more on its annual Worldwide Developers Conference this June wherein it is also supposed to announce an important update to its Apple Music service.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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