Sunday, 15 May 2016

Jesi Max

48 Hours in the Life of a Fashion Editor Who Went to Barcelona Bridal Week

When I touched down in Barcelona for Bridal Week, I didn't know what was ahead of me. I had my itinerary a daily stack of plans that included touring the Pronovias Atelier and grabbing dinner with the rest of the editors on the trip but I was pretty clueless.

Was Barcelona Bridal Week sort of like Fashion Week? Was there one central spot where designers debuted their shows? Where was the paella? (Because all I had on the eight-hour flight was a sad chicken dinner box that smelled of cheese.)

A quick 30-minute ride to the Gallery Hotel sparked me back to excitement. I wanted to go everywhere. I wanted to play tourist and take in all the landmarks. I wanted to eat all the food, but I also wanted to learn about Pronovias, the well-known company from Barcelona making it big in America. In fact, right before I left on the trip, my newly engaged BFF sent me screenshots of her favorite gowns by the label. "FIND ME A DRESS," she instructed. Well, now I was on a mission, too.

The best way to show you what happened next is through the handful of Instagrams I uploaded during my stay. You're about to learn what it takes to make a couture gown with lace appliqué; see the Magic Fountain of Montjuïc, where Pronovias hosted 2,000 clients for its Atelier show; and hear about all the It models who walked the runway, from Irina Shayk to Cindy Bruna. Read on for 48 hours in the life of a fashion editor taking on Barcelona Bridal Week like an overly excited kid in a candy store.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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