Thursday, 7 April 2016

Jesi Max

India's Censor Board describes Jon Favreau's 'The Jungle Book' as scary for kids

Disney's The Jungle Book has been given a UA certificate by India's Censor Board of Film Certification after it was considered to be "scary" and "startling" for children.

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This means that children below 12 years will have to be accompanied by an adult to watch the new version of the Rudyard Kipling novel which releases in India this Friday. The story has immense appeal in India, largely due to the popularity of the dubbed version of a Japanese animated TV series aired in the country.

"Please don't go by the reputation of the book. See the film and then decide on the suitability of the content for kids. The 3D effects are so scary that the animals seem to jump right at the audience. It's not just the story that determines the certification," CBFC chief Pahlaj Nihalani said.

The decision was criticised and questions by several Indian filmmakers and actors. "It is such a beautiful film. There is nothing in the film which will scare the kids," Vishal Bharadwaj, who was composed its lead song, was quoted as saying. The film has also been rated PG in the United States and Australia, suggesting parental guidance. However, several people have questioned why the film was given a UA rating, when recent Bollywood films with violent scenes, such as Prem Ratan Dhan Payo and Bajirao Mastani were released with a U certificate.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of TheStyleClash.com, a new blog that looks at fashion from an intellectual perspective.

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