Wednesday, 24 February 2016

Jesi Max

Kylie Jenner Can Still Wear adidas While Being Signed With PUMA

After confirming their new deal with reality television star Kylie Jenner, PUMA has disclosed that Jenner will, however, be allowed to wear adidas on occasion. Clearly Kanye wasn’t right when he said Kylie wouldn’t be joining the PUMA family, but he does get a small victory with her being permitted to rock his ever-popular YEEZY sneakers. Jenner’s six-month deal with PUMA is reportedly worth a million dollars, as she will be the face of one of the brand’s Spring/Summer 2016 campaigns. Could Kylie Jenner and Tyga finally be parting ways? The couple has split a number of times in recent months, and been featured feuding on episodes of Keeping Up With The Kardashians Season 11, but somehow, their drama-filled relationship continued through Valentine’s Day. That said, a February 20 report by SOHH claims the reality star may be “on the outs” with her rapper boyfriend due to his landlord dispute.

On February 19, the New York Post revealed that Tyga’s landlord was in the process of having him evicted from the Hollywood Hills, California, home he’s been living in since December. According to court documents, which include Tyga’s birth name, Michael Ray Stevenson, the 26-year-old rapper agreed to pay $17,000 for the 6-bedroom, 6-bathroom home just months ago, and already, he’s in jeopardy of losing the place.

In December, X17 Online claimed Tyga moved into the $4.8 million home after he was reportedly kicked out of Kylie Jenner’s $2.7 million home in Calabasas, California, by her mother, Kris Jenner. Prior to living with Kylie Jenner, reported the New York Post, Tyga was confronted with a couple of home troubles, when he was reportedly ordered to pay his former landlord $70,000 in back rent and vacate a previous home he’d been renting near the Kardashian-Jenner family. In addition, Tyga was ordered to pay another landlord $80,000 in back rent. As Tyga is left potentially homeless, Kylie Jenner appears to be focused on her friends, including Hailey Baldwin, and hasn’t been seen with the rapper since they attended Fashion Week in New York City together last week. In other Kylie Jenner news, the reality star was recently named as the spokeswoman of Puma, despite Kanye West’s recent claims on his family that she would 1,000 percent never ever work with them. In a statement, via Metro, the Global Director of Brand and Marketing for Puma, Adam Petrick, announced,

“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016… Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.” During an elaborate Twitter rant earlier this month, West, Kylie Jenner’s brother-in-law, told fans, “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!” West also told his fans and followers that Kylie Jenner would be returning the “measly” $1 million she’d received to be a part of the brand, and slammed Puma for attempting to divide his family. After the announcement of Kylie Jenner’s Puma deal was announced, TMZ spotted West at the airport, where they questioned him about his feelings towards her decision. “[Kylie Jenner] had already signed, and I was mad for a little bit, but I’m really happy for her now,” Kanye said. While Kylie Jenner now represents Puma, West has a competing deal with Adidas, which seemed to be the leading cause of his social media rant against the company.

Jesi Max

About Jesi Max -

A writer and entrepreneur who works on the marketing and strategy side of fashion. In particular, her writing and professional work focuses on the art of narrative marketing and branding as it applies to fashion and luxury. She also is the author of, a new blog that looks at fashion from an intellectual perspective.

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